Caerus Marketing Toolkit


Caerus [care-us] was created to enhance outcomes for children and families by improving access to affordable, flexible, childcare and activities that support them to thrive. Access to these services is one of the most effective ways to tackle child poverty. Our Caerus software products take the concept of flexibility from our parent charity and make it available to all.

Caerus streamlines business processes for childcare providers, boosting sustainability and allowing them to focus on quality of service. It eliminates the need for multiple software purchases and subscriptions and includes a comprehensive feature list, whilst allowing them to advertise their service to families looking for childcare

For families, Caerus offers one, easy to navigate, secure location to search, find, book and pay for early learning and school age childcare and children’s clubs and activities.

Below is a Toolkit, for both Provider and Parent facing organisations, with a Newsletter article and a range of Social Media Posts which are all Twitter friendly. You can Download the images from the associated ‘Caerus Images’ Link to support these posts.

Key Contacts:

Key Messages:

  • Caerus is free for both Scottish childcare providers and parents
  • The tool helps parents to find the childcare they need to secure meaningful employment, education or training opportunities
  • With Caerus, providers can advertise their services, take bookings and enquiries, manage their service users and always make sure that they have enough team members to support the successful delivery of their activities. 
  • The search, find and book functionality, that is available to parents, will support providers to achieve occupancy targets and drive business growth. 
  • The data reports generated from the natural search activity across the product will provide useful information for planning teams allowing them to measure supply and demand, identify capacity gaps and plan for resource deployment.

Content for Providers:

Content for Parents: